Patient Education
Saves Time & Calms Patients

At the end of patient appointments, hand them a printed card with a QR code to your landing page or website. This way your patients and their families and study your patient education films over and over. This will reduce call backs to you and your staff.

Most waiting rooms have a large TV. Use your TV to loop some of your films. Educate and connect with your patients as they wait.

Naturally, this is an ideal location for your new films. Add your films to related pages on your website. For practices, the showcase/overview films is perfect for your homepage.

Patients often sit alone for several minutes in an exam room. Having a TV or tablet in the room can allow your staff to play an appropriate video while the patient waits for the surgeon to start the exam. "Meet The Surgeon", Procedure Explainers, Pre and Post-Op Instructions are all good options depending on the next step for that particular patient.

We highly suggest that medical practices engage in social media. Sharing patient education and patient testimonial films and clips can be a powerful (and free) way to get your message out. Happy patients will also share their testimonial films on these social medial platforms that will drive new patients to your practice.

Google is #1 traffic search system in the world. YouTube is #2. Post your films on YouTube so they can be found and watched easily. YouTube is another free way to leverage your films and get more people to hear your teaching and stories.

If your practice is working with a digital agency that drives traffic to your website using SEO and/or Paid Search (Google Adwords), add your new films to your landing pages to enhance the visitors experience and have more leads reach out to you. One of the fastest ways to grow a specialty is to aim Google Ads at a specific specialty (in a specific geography) and demonstrate using films that your practice excels in that area. "Meet The Surgeon" and patient education videos are extremely effective on these landing pages. Your Marketing ROI (Return on Investment) will increase dramatically when you implement these films.

Add your films to your Patient Portal system to add education and warmth to an otherwise transactional communication system with your patients.

Most healthcare groups send out confirmation emails and texts to their patients. We encourage you to include links to these films so patients can learn more about the practice, their physician and possible upcoming procedures ahead of the appointment. Patients need more education and warmth from most practices, not just confirmation emails with appointment time and paperwork they need to fill out.

If you have other medical practices or businesses that refer patients to your group, introduce them to your new films and provide them the link and/or QR code to the videos. It will increase the percentage of patients that engage with you.

They are your practice's best advocates! Distribute your films links and QR code to them and watch the traffic to the videos and your practice increase. They are proud of you and your practice and will share the films via text, email and social media.

Recruiting for healthcare professionals is competitive. Share your films links with your HR team. Have HR include them within your job postings as well as LinkedIn profiles to attract the best talent. Professional films enhance your brand to all audiences.